What is Marketing Mix? The 4Ps & 7Ps Explained | Marketing Plan

Welcome to the FINAL episode of our comprehensive Marketing Plan series! In Episode 15, Talha Rafiq wraps up everything we’ve learned by diving deep into the Marketing Mix (4Ps & 7Ps).

Whether you are a student, a business owner, or a professional marketer, understanding the Marketing Mix is essential for any successful strategy. We explore the history of the 4Ps—from Neil Borden to the "Father of Modern Marketing," Philip Kotler and explain how the extended 7Ps model applies to businesses in 2025.

🚀 In this series finale, you will learn:
• The Traditional 4Ps: A detailed look at Product, Price, Place, and Promotion.
• The Extended 7Ps: Why Packaging, Positioning, and People are critical for modern brands.
• Real-World Examples: Why Tapal vs. Lipton use different positioning strategies to win the market.
• Human Capital: How your staff and "People" become the face of your brand.
• The Conclusion: How to connect all 15 episodes into one winning marketing plan.

✅ WATCH THE FULL SERIES: Missed an episode? Catch up on the entire Marketing Plan series here:    • Fundamental of Marketing | Full Series by ...  

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