The Tipping Point by Malcolm Gladwell in Tamil | Book Summary in Tamil | Behind Books | Mahesh

In this video, we have tried to explain the content of the book “THE TIPPING POINT by MALCOLM GLADWELL” very easily through well known examples and contents from the social media.

MALCOLM GLADWELL explains how ideas spread like epidemics (virus). For this, few elements need to come together and they should help an idea to reach THE TIPPING POINT, where its viral effect becomes unstoppable.

Three kinds of people are responsible for getting ideas to the tipping point....

CONNECTORS

MAVENS

SALES PERSON

Three rules of epidemics make contents go viral, he says.....

1. THE LAW OF FEW

2. THE STICKINESS FACTOR

3. THE POWER OF CONTEXT