Inside Euphemia’s family office: Backing women-led, climate & fintech startups

In this Australian Investors Podcast episode, your host Mitchell Sneddon sits down with Judy Anderson-Firth, CEO of Euphemia. Together they discuss the inside story of how one of Australia’s most progressive family offices invests with purpose—backing fintech, climate tech and women-led startups. Learn how Euphemia’s investment strategy works, the red flags to watch for, and what it means to be a “network-powered” investor

Topics Covered

– The origin story of Euphemia & Judy’s role as CEO
– Why 80%+ of Euphemia’s assets are in venture capital
– Their investment thesis: fintech, climate tech, and women-led startups
– How Euphemia supports founders beyond the cheque
– Why investing in women isn’t just ethical—it’s good business
– Red flags Euphemia looks for during due diligence
– Lessons learned from startup investing & syndicate building
– How investors can start supporting diverse founders today
– How Euphemia invests Dom Pym’s family wealth
– The venture capital strategies behind backing bold founders
– Why Euphemia focuses on fintech, climate tech & women-led startups
– How investors can address systemic bias in venture capital

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~~Show partner resources~~

Visit TermPlus to learn more (https://termplus.com.au/?utm_source=r...)

~~Resources for This Episode~~

– Triple Bubble – Fintech fund powered by Euphemia: https://triplebubble.com/
– Judy Anderson’s LinkedIn:   / fasttrackjudy  
– Euphemia family office: https://euphemia.com/
– UBS: Gender Lens Investing Report 2025: https://www.ubs.com/global/en/wealthm...
– BCG: Why women-owned startups are a better bet (2018): https://web-assets.bcg.com/img-src/BC...
– First Round Capital – 10 Year Study on Startup Trends: https://10years.firstround.com/

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