Ep 40 Unveiling The Power Of Storytelling And Four Key Tips For Success With Ian Beighton

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Welcome to Day 7 of the Christmas Advent Calendar podcast and we are bringing another inspiring episode with another fabulous guest. I’m your host, Lisa-Marie Elkhadraoui, Business coach and mentor, empowering women through business strategy and soulful mindset work and today's conversation  is one that will stay with you long after you’ve finished listening.
 It’s deep, human, honest, and full of truth. Behind Door 7, I’m joined by the incredible Ian Beighton, chief storyteller and host of the internationally recognised So Whats Your Story podcast, now listened to in 78 countries.


Ian’s journey is a reminder of why your authenticity, your character, and your story are the most powerful assets you will ever own.


And trust me… you will feel every word.


Ian brings a level of vulnerability, humour, and raw truth that creates space for real transformation.


In this episode, we explore:


• How storytelling creates connection, depth, and genuine trust
 • Why your personal story is your greatest brand asset
 • The power of understanding your USP — not your services, but YOU
 • Kindness and character as the foundation of strong business
 • Why authenticity is no longer optional in a digital world
 • How to navigate overwhelm, rebuild your identity, and rediscover your voice
 • The importance of community, support systems, and surrounding yourself with the right people
 • Why legacy matters more than likes
 • And how you can choose a new direction for your life at ANY moment — not just at New Year


Ian’s life journey,  from selling door-to-door at 14, to overcoming a breakdown, to building an internationally recognised podcast,  is a testament to resilience, courage, and reinvention.


This conversation is a powerful reminder that the chapters you think disqualify you are often the ones that make you unforgettable.


Dive Into Ian's World 


YouTube HERE (   / @sowhatsyourstorypodcast  ) :    / @sowhatsyourstorypodcast  
Podcast HERE (https://open.spotify.com/show/2IyAAvx...) : https://open.spotify.com/show/2IyAAvx...


Join Lisa-marie and the women in the Design Boss Diary family, follow on Instagram HERE (  / design_boss_diary  ) and find more about how you can work with Lisa in 2026. 


Join me in Birmingham on Friday 23th & Saturday 24th January 2026 for a luxury two-day retreat, Strategy & Soul. Two days that will prepare you for your most powerful year yet.
Find out more HERE (https://drive.google.com/drive/folder...)


This and other episodes are on our YouTube channel HERE (   / @designbossdiary  )
Our Christmas Giveaway


To celebrate Season 2 of the Advent Calendar Podcast, I’m giving away six incredible prizes:


• 4 women will join me in London for a private in-person strategy session + lunch in an exclusive location (worth £1,000 each)
• 2 women will receive a fully-paid ticket to The Visionary event in Birmingham (worth £540 each)


To enter:

1. Leave a review on Apple Podcasts or Spotify
2. Screenshot your review
3. Share it on your Instagram Stories and tag @Design_Boss_Diary

Every review + share counts as an additional entry — no limits.


And as always if you have loved this episode we would love for you to leave a review and if you screenshot this podcast and share it on your socials, tagging @Design_Boss_Diary in then we have a special gift waiting just for you. 


See you in the next episode you lovely lot! x