Unveiling full-width, auto playing video backgrounds in higher education - Eric Sembrat
Автор: Evolving Web
Загружено: 2025-12-04
Просмотров: 16
Unveiling full-width, auto playing video backgrounds in higher education, Eric Sembrat, Director, Digital Learning Technologies, Georgia Tech
This session will explore key findings from a study on the prevalence and use of full-width, auto-playing video backgrounds (FAVBs) on university homepages. Drawing on an analysis of 3,407 higher education websites and 927 FAVBs, it examines both thematic content—such as academics, student life, and athletics—and technical aspects like video length, size, and accessibility. The research highlights how universities use these videos to shape their digital brand identity, offering insights for marketing professionals, web developers, and researchers in higher education.
Learn more at EvolveDigital.com
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