What It Takes to Build a Brand with Iconic Designs

In this special episode of the Rectified podcast, recorded in Beirut, Lebanon, I sit down with Cynthia Bouchakjian, founder of C by Cynthia.

Cynthia shares the inspiring story of how she turned her passion for designing accessories and bags into a thriving business. She discusses the craftsmanship behind her products, all of which are produced locally in Lebanon using materials sourced from Italy.

She also discusses the challenges and rewards of running a business in Lebanon, her approach to marketing through social media, and the importance of authenticity. Finally, she shares insights into her design process, the evolution of her business, and advice for aspiring entrepreneurs.

00:00 Introduction and Guest Announcement
00:41 The Origin of C by Cynthia
01:21 Production and Supervision in Beirut
03:08 Challenges and Resilience in Lebanon
07:33 Marketing Strategies and Customer Engagement
13:29 Client Rebranding Insights
14:05 Design Inspirations and Practicality
15:45 Venturing into Footwear
16:18 Audience Reactions and Market Strategy
17:59 Navigating Competition and Originality
22:46 Production and Financial Management
25:12 Global Reach and Future Expansion
26:27 Conclusion and Contact Information

C by Cynthia’s Website: https://cbycynthia.com/
C by Cynthia on Instagram:   / cbycynthia  

Find me here:
Instagram:   / sandydedeian  
TikTok:   / sandydedeian  
LinkedIn:   / sandydedeian  

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