How to Add Variations on Amazon (NEW Listings) - 2025 Beginner's Listing Guide Step by Step Tutorial

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This tutorial walks beginners through the complete process of creating an Amazon listing with product variations from start to finish. You will learn how to add new listings, upload product images, use Amazon’s AI content generator, and configure variation types such as color or size. This video explains every key step, from entering UPC codes and SKUs to setting up offers, pricing, and compliance information, ensuring your product displays correctly with selectable variations on Amazon.

By following along, sellers can confidently create professional listings that look polished, improve conversion rates, and prevent costly listing errors. The video also introduces Amazon’s latest AI tools that automatically generate bullet points and descriptions, helping sellers save time while maintaining listing quality.

For merging existing listing into a variant group see my video here:    • How to Add Variations on Amazon Seller Cen...  

Notable Questions We Answered
Q: How do I create an Amazon listing with variations from scratch?
A: Go to “Catalog → Add Products,” enter your UPC, create a new listing, and enable variations like color or size during setup.

Q: What are the key steps to ensure a proper variation setup?
A: Add product details, upload images for each variation, assign SKUs and UPCs, and complete offer, pricing, and compliance sections.

Q: Can I use Amazon’s AI to help write my product descriptions?
A: Yes. Amazon now offers AI tools that automatically generate bullet points and descriptions for your listing.

Q: Why are my variations not showing up on the listing?
A: Missing or mismatched SKUs and UPCs are the most common reasons — double-check that each variation is linked properly.

Q: What if I already have listings and want to turn them into variations?
A: The creator mentions another video that shows how to merge existing listings into a variation listing.    • How to Add Variations on Amazon Seller Cen...  

Chapters:
00:00 Creating a New Amazon Listing
00:19 Generate Listing Content with Amazon's AI
00:34 Setting Up Product Variations
01:45 Finished Listing
01:55 If You Receive an Error Message

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