How I Cut Google Ads CPA to €0.39 in B2B (Tutorial - Keyword Strategy, ROAS & Conversion Setup)

In this video, I break down how I reduced Google Ads cost per conversion to as low as €0.39 for a B2B client, in a space where acquisition costs are usually high and unforgiving.

This is not theory — it’s a real campaign walkthrough showing how strategic keyword research, competitor analysis, campaign structure, and proper conversion tracking can dramatically lower CPA and improve ROAS, even with limited budgets (≈ €1,000).

What I cover in this video:
How I analyze competitor keyword spend to identify real purchase intent
Why CPA matters more than clicks in B2B Google Ads
How I choose keywords based on budget, CPC, and conversion potential
My approach to keyword clustering & SKAG (Single Keyword Ad Groups)
Why I start with Target Impression Share instead of Target CPA
How I estimate expected ROAS before spending money
The exact conversion setup I use (GA4 + Google Ads validation)
Common mistakes founders make that burn Google Ads budgets fast

Key results:
CPA reduced to €0.39–€0.93
Consistent conversions at low spend
Campaigns designed to scale without burning cash

This approach works especially well for:
B2B SaaS
Startups with limited ad budgets
Founders testing product-market fit
Teams struggling with high Google Ads CPCs
Companies migrating from Facebook Ads to Google Ads

I also explain why Google Ads is more technical than Facebook Ads, and how a proper setup (keywords, structure, and tracking) can unlock massive efficiency gains.

🧠 Tech & tools referenced:

Google Ads
Google Analytics 4 (GA4)
Conversion tracking & attribution
Keyword research & competitor analysis
Impression share bidding
SCAG campaign structure

📩 Need help with Google Ads, ROAS, or growth strategy?

If you’re a founder or team struggling with high CPA, low conversions, or wasted ad spend, feel free to reach out.

👉 Email: nicmrayce@gmail.com

I help teams reduce acquisition costs, validate demand, and scale profitably — especially in B2B and technical products.