Multi-Customer Mastery: Strategic Messaging That Wins
Автор: Reuters Events Pharma
Загружено: 2025-09-06
Просмотров: 47
Gain actionable insights on how to effectively message new and emerging customer groups across Europe's evolving healthcare landscape.
00:00 — Welcome and Panel Introductions (BioMarin, AstraZeneca, CSL Behring, Astellas)
02:55 — Evolving Stakeholder Mapping and Data Sources
11:58 — Global-to-Local Strategy and Co-Creation Models
27:58 — Payer-Focused Messaging, AI/Insights, and KPI Frameworks
51:46 — Differentiation, Partnerships, and Closing Remarks
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