Performative Hygiene & the Fear of Being Unclean | Internet Analysis

Thanks to Nurx for sponsoring this video! Head to https://nurx.com/tiffanyferg to get started. Not offered in every state. Medications prescribed only if clinically appropriate, consultation required. Costs apply, see nurx.com for details. Not all insurance plans are accepted. Images for illustration purposes only.

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► TIME STAMPS:
00:00 - intro
2:41 - the only correct shower routine
5:33 - personal hygiene is personal (shock!!)
8:12 - thanks, Nurx!
9:14 - the wash cloth debate
15:21 - Black women and the hygiene olympics
20:40 - shame and stigma
23:48 - what's the point of performative hygiene?
24:41 - fragrance & femininity
26:15 - is this about BEING clean, or SEEMING clean?
27:18 - shower collections & overconsumption
30:53 - companies invent insecurities to sell us more stuff
33:10 - unnecessary (and maybe harmful) products


► TIKTOKS BY:
  / starnesey  
  / nmkajumulo  
  / brielleybelly123  
  / productswithlanie  
  / michael.aldag  
https://www.tiktok.com/@terreetaughtm...
https://www.tiktok.com/@anci.upadhyay...
https://www.tiktok.com/@ashley.paiige...
https://www.tiktok.com/@ingletonderma...
https://www.tiktok.com/@elysiaberman?...
https://www.tiktok.com/@reneeabeach.m...
https://www.tiktok.com/@drdrayzday?la...
https://www.tiktok.com/@kiebequiet?la...
https://www.tiktok.com/@emilynnmeyers...
https://www.tiktok.com/@cassiewillson...


► RESOURCES & REFERENCES:
Black Women and The Hygiene Olympics (by Intelexual Media) -    • Black Women and The Hygiene Olympics  
More Than Just Dry Skin: The Cultural Significance of Ashiness (by Andrea Plaid) - https://www.vogue.com/article/more-th...
The Downfall of "Anti-Hygiene" Influencers (by Shanspeare) -    • The Downfall of "Anti-hygiene" Influencers  
Hygiene Hauls are INSANE Overconsumption (by Ashley Viola) -    • Hygiene Hauls are INSANE Overconsumption  
Why are whole-body deodorants suddenly everywhere? (by Keren Landman) - https://www.vox.com/even-better/24156...
Why did body odor start grossing us out? (by Leah Worthington) - https://www.nationalgeographic.com/hi...


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cleantok "villains" & the morality of messiness | Internet Analysis -    • cleantok "villains" & the morality of mess...  
"underconsumption core" is nonsense... 🤨 | Internet Analysis -    • "underconsumption core" is nonsense... 🤨 |...  

FOR THE ALGORITHM: Let's discuss personal hygiene and expensive, intensive shower routines! On tiktok in spaces like HygieneTok and ShowerTok, creators share their tips, tricks, and product recommendations to be a Clean Girl and smell amazing. But also... we judge people for how they shower. Shower at night or in the morning? Shower once, twice, or 3x per day?? Why do we feel so much shame and stigma around being unclean, dirty, or smelling like a human? And most importantly, do you use a wash cloth in the shower, and do you REALLY wash your legs?!


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