The rise and fall of the Tesla Cybertruck: 1 million preorders to failure?

The Tesla Cybertruck was supposed to change everything. At launch in 2019, Elon Musk promised a futuristic EV truck with 500 miles of range and a price under $40,000. Over 1 million Cybertruck preorders poured in, making it one of the most hyped vehicles in history.

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But fast forward to today, and the Tesla Cybertruck is struggling. With recalls, pricing issues, and production delays, sales have fallen flat—just a fraction of what Tesla projected. Meanwhile, competitors like the Ford F-150 Lightning, Rivian R1T, and even the GMC Hummer EV have taken the lead.

In this video, we break down the rise and fall of the Tesla Cybertruck—from the record-shattering preorder hype, to Elon Musk’s bold promises, to the harsh reality of recalls, price hikes, and customer disappointment.

If you’re interested in EV trucks, Tesla news, Elon Musk business lessons, or why big launches flop, this video covers it all.