Why Most Founders Never Reach £1 in Revenue

Too many founders fall into the trap of over-complicating and perfecting a product before they even know if anyone will pay for it.

My co-founder from our multi-million-pound business, Mina, Chris, and I break down the exact steps we took to stop perfecting and start selling.

If you want to move fast, avoid crippling perfectionism, and turn your idea into a revenue-generating machine, this video is for you.

Chapters
[00:00] Introduction: The First Pound of Revenue
[00:30] The Biggest Mistakes Most Founders Make
[01:41] Rule #1: Understand the Problem People Will Pay For
[02:23] Learning from Customer Conversations (The Mina Pivot)
[04:36] Rule #2: How to Get People to Talk to You (Ask for Help, Not Sales)
[09:08] Rule #3: Connect with Influencers on LinkedIn
[10:39] How to Get Brutally Honest Feedback
[14:18] Rule #4: Build a "Wizard of Oz" Manual MVP
[18:27] Keep it Narrow & The Etsy MVP Example
[20:07] The Whiteboard MVP: Extreme Manual Process Example
[23:07] Rule #5: Speed Over Perfection (Fake the Product)
[26:59] Rule #6: Charge Money from Day One
[28:50] How to Sell an Unpolished MVP (Be Honest)
[30:46] Listen to the Pain, Not the Suggested Solution
[31:37] Scaling Your MVP & Managing Internal Pain
[34:47] The Power of Revenue Before Investment
[38:20] Final Summary: The Key Steps to First Revenue

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▪️   • Why 95% of Pitch Decks Fail Instantly