You Won’t Believe How This Viewer Got His Product Into Walmart!

In this video, Stephen Key discusses the journey of getting a product into Walmart with retail expert Brian O'Dell and inventor George, who created Hinge Hero. George shares how he went from a retired firefighter to securing a golden ticket from Walmart's "Made in the USA" open call. Brian, with decades of experience in Consumer Packaged Goods, highlights the challenges of entering Walmart and the importance of persistence and having the right team. Their success story provides valuable insights and encouragement for inventors and entrepreneurs aiming to break into major retailers.

Get more information:
Brian O”Dell - CEO NOR-Dell
https://www.nor-dell.com/
479.685.3696
[email protected]

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About Stephen Key, inventRight Cofounder

Stephen Key is an award-winning inventor, renowned intellectual property strategist, lifelong entrepreneur, author, speaker, and columnist. He has over 20 patents in his name. The dozens of concepts he has brought to market have retailed in Walmart, 7- Eleven, and Disney stores and parks worldwide and been endorsed by Michael Jordan, Alex, Trebek, and Taylor Swift. He has defended his patents in federal court against the largest toy company in the world, Lego.

In 1999 he cofounded inventRight with inventor Andrew Krauss to teach others his unique process of harnessing the power of open innovation in the licensing business model. His best-selling book about how to license an idea, One Simple Idea by McGraw-Hill, has been translated into six languages.

He has spoken at Stanford University, Florida State University, the University of Michigan, UC Merced, the USPTO, World IP Forum, University of the Pacific, Cal State Fullerton, Washington University in St. Louis, the Art Center College of Design in Pasadena, the Economic Development Agency for Northern Ireland, and many more. He has written five books related to product licensing and intellectual property and is a longtime contributor to Forbes and Inc.

From 2018-2019, he was honored to serve as an American Association for the Advancement of Science-Lemelson Invention Ambassador.

In 2021, Mojo Nation named him as one of the 100 most influential people working in the toy and game industry.

In 2022, World IP Forum named him a “Most Influential and Inspiring Leader Of All Time.”

About Andrew Krauss, inventRight Cofounder

Andrew Krauss is an expert on licensing products ideas for passive income. He has been helping creative people bring their concepts to market with less risk and more success for 25 years as a cofounder of inventRight.

During his tenure as president, he grew the Bay Area Inventors’ Alliance group into one of the most active and well-established inventor associations in the country. In addition to advising the White House on innovation, he has been featured as a speaker at USPTO conferences and on NPR’s Science Friday.

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