Beats: The Greatest Marketing Heist in History

Beats by Dre didn't win because they had the best headphones—they won because they pulled off the most aggressive marketing heist in history. From the "Olympic Ambush" that got them banned to the $3.2 Billion Apple acquisition, this is how Jimmy Iovine and Dr. Dre turned a $20 product into a global status symbol.

In this video, we break down:

The 2012 Olympic "Ambush Marketing" scandal.

The "Gift Bag" strategy that put Beats on every celebrity.

Why Apple bought Beats (Hint: It wasn't for the hardware).

How to apply these "Heist" tactics to your own brand.

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