How to Build a Customer Persona for your Business (Free Templates)

Less than half of marketers know their audience's interests—here's how the pros build customer personas that actually work
Download HubSpot's free customer persona templates and start building profiles that help you truly understand your audience. 🔗 https://clickhubspot.com/e7fd75

According to HubSpot's annual survey, less than half of marketers know their audience's interests, hobbies, products they're interested in, and where they consume content. In this Marketing Beginner vs. Pro episode, discover why beginner marketers overwhelm customers with too many questions while pros use strategic "value exchange" surveys that benefit both the business and the customer.

What You'll Learn:
Why asking too many questions causes customer fatigue and lost sales
How to build questions into your sales funnel that provide mutual value
The difference between surface-level personas and rich customer representations
Why mixing facts with storytelling creates better personas
How to use AI tools like Gemini and ChatGPT to explore customer motivations
Nike's gold-standard approach: The Athletic Enthusiast, Style-Conscious Urbanite, and Aspiring Athlete
How to get organizational buy-in and actually use your personas (don't bury them in a drawer!)

Timestamps:
0:00 - The Audience Problem
0:58 - Research Done Right
2:32 - Building Customer Personas
5:02 - Actually Using Your Personas
6:13 - Key Takeaways & Next Steps

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