Reddit Strategy for AI Search: Why Comments Matter More Than Posts

Reddit plays a much bigger role in AI search than most marketers realize. But using it the wrong way can hurt more than it helps.

In this video, I walk through a practical Reddit strategy for AI search, based on real testing and what I’m seeing across tools like ChatGPT, Gemini, and Perplexity. We’ll talk about why comments often matter more than posts, how to warm up a Reddit account without damaging your brand, and how to participate in conversations that AI engines are already paying attention to.

This isn’t about spamming threads or chasing karma. It’s about understanding how AI engines learn from human interaction — and how Reddit comments often provide stronger signals than traditional content.

In this video, I cover:

-Why Reddit keeps showing up in AI answers
-Why commenting is safer and more effective than posting
-How to warm up a Reddit account intentionally
-How to observe Reddit conversations before jumping in
-Why consistency beats volume for AI visibility

I also reference a recent episode of my podcast, Found in AI, featuring Danny Kirk from ReddiReach, where we go deeper into Reddit’s role in AI search and what a realistic first 30 days actually looks like.

🎧 You can listen to the episode anywhere you get your podcasts, or read the full transcript here:
👉 https://cassieclarkmarketing.com/foun...

If this video was helpful, like, subscribe, and share it with someone trying to figure out AI visibility right now.

Work with me: https://cassieclarkmarketing.com/
Sign up for the newsletter: https://cassieclarkmarketing.beehiiv....
Listen to the Found in AI podcast: https://cassieclarkmarketing.com/foun...