How a Simple Price Estimator Added 300% In Leads

You’re still optimizing for Google? That’s cute…

Marcus Sheridan, author of They Ask, You Answer, joins us for a high-energy episode, he joins host Stephanie Postles to break down why the playbook most B2B marketers are still running is dangerously outdated.

They dive deep into the collapse of traditional SEO, the rise of AI-generated answers, and why brands that aren’t building trust through video, transparency, and self-service tools are already falling behind. Marcus shares tactical examples from the likes of Liquid Death, Shasta Pools, and his own viral pool pricing content that generated $35M+ in sales. He also drops a bold prediction: your YouTube channel will soon matter more than your website.

Whether you’re a CMO tired of playing it safe or a marketer trying to sell bold ideas up the chain, this episode is your permission slip to think (and market) differently.

Key Moments:
00:00 Marcus Sheridan Shares Marketing Stats For CMOs
3:10 Is Google Dead?
9:01 Your YouTube Channel Will Soon Outrank Your Website
15:57 Transparent Pricing Strategy To Build Customer Trust
16:39 The Big 5 Content Topics Buyers Actually Care About
29:03 Self-Service Tools The Secret Weapon for Modern Marketers
40:55 How to Avoid the Pitfalls of Radical Transparency
43:15 Why SaaS Pricing Pages Are Failing the Modern Buyer
46:37 Will Websites Matter in 5 Years? AI Is Changing the Game