Weird Growth with Amanda Price: #50 Founder-led sales

On this episode, we have Amanda Price from KPMG High Growth Ventures who works with founders to help them understand their opportunities. We discuss the dynamics of founder-led sales and the challenges faced by founders, particularly when expanding into the US market. Amanda shares experience from her extensive career, from her first job at Tech Specific to setting up programs for founders to get into the US. The conversation looks at the role of accelerators and the moment Amanda realised the potential of the high-growth venture space. Amanda provides an extreme amount of entrepreneurial wisdom.

Problem:
Founders struggle to understand what opportunities they have, who to connect with, or the market they need to expand into.

Solution:
KPMG High Growth Ventures works like a concierge service, they help the founders to understand their opportunities and help connect them to relevant people like vetters, SMGs & advisors.

One big piece of advice:
You have to do founder-led sales, the best salesperson for customers and investors is the founders.

Bullets:
00:00 - Introduction
02:09 - The business Amanda would start today
05:38 - Founder-led sales
06:50 - Amanda’s first job at Tech Specific
08:26 - Going from a startup office to a corporate job
09:25 - Amanda’s travels to the United States during the Global Financial Crisis
12:30 - Challenges Aussie founders have when they the US market
15:16 - Many people fight for that 1% of the market
17:16 - What the best founders do that reach customers elsewhere
18:55 - Role of accelerators
22:04 - Sustaining high performers
24:23 - How was it when Amanda realised this high-growth venture space was working
25:33 - Putting satellite dishes on 500 Woolworths stores
28:35 - What Amanda would change for founders
31:16 - One Big Piece of Advice
37:57 - Show & tell

Show & tell
Startmate - https://www.startmate.com/
KPMG High Growth Ventures: https://kpmg.com/au/en/home/services/...