Business Forecasting Principles: 06. Forecasting in Retail
Автор: Lancaster CMAF
Загружено: 2024-11-08
Просмотров: 1566
In this educational video in the series of "Business Forecasting Principles", Dr. Stephan Kolassa discusses how forecasting is done in retail, outlining the main challenges and some solutions.
Content of the video
00:00 - Introduction
00:45 - Why does a retailer need a forecast?
01:35 - Seasonal patterns in retail sales
03:40 - Price changes and promotions
10:05 - Changes in variability of sales
12:48 - Sales per day of week
13:48 - Short time series
15:02 - Life cycles and seasonal products in retail
19:31 - Forecasting dimensions in retail
21:52 - Mass data
23:55 - Large disruptions in retail
26:13 - Forecasting methods used in retail
29:13 - Conclusions
LinkedIn of Stephan Kolassa: / stephankolassa
Videos are produce by Centre for Marketing Analytics and Forecasting of Lancaster University, UK.
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Our website: https://lancaster.ac.uk/cmaf
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