3.3 B2B: Cross Industry Growth Part1 - International B2B (Business to Business) Marketing
Автор: Pham Uyen Nhu
Загружено: 2020-11-06
Просмотров: 13
Link to this course:
https://click.linksynergy.com/deeplin...
3.3 B2B: Cross Industry Growth Part1 - International B2B (Business to Business) Marketing
International Marketing & Cross Industry Growth Specialization
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation.
By taking this course learners will obtain the following outcomes:
(1) understand the differences between B2C and B2B marketing.
(2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers.
(3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach.
(4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts.
Business Marketing, Marketing, Marketing Strategy
Excellent One, better if we could have more live examples in the lessons. But I like the way the material has been created with more crisp and to the point material.,The course in this specialization was awesome and the contents were very clear. Examples given were very much useful, relevant and easily understandable.
During Week 3, the course concludes with how companies can pursue CCCI Growth, i.e. Cross Country and Cross Industry Growth in B2B Marketing. In Cross Country Growth learners will recap the initial issue of testing the validity of going abroad and if found, how to proceed. In Cross Industry Growth, learners will discover that the fundamental definition of B2B2C, i.e. the variation of applications of B2B products lend themselves to Cross Industry Growth possibilities. In Week 3, learners will also learn from the Cross Country and Cross Industry Innovation experience at Rolls Royce (Aero Engines), and ThyssenKrupp (Elevators) via interviews with Dr. Alex Jun and Mr. Wayne Park. There is a final quiz to assess the cumulative learning for the International B2B Marketing course.
3.3 B2B: Cross Industry Growth Part1 - International B2B (Business to Business) Marketing
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