Panera’s Shift: Hospitality Over Tech
Автор: Franchise Channel
Загружено: 2025-12-14
Просмотров: 8
As much of the restaurant industry moves toward increased automation and digital-first experiences, Panera Bread is taking a different path. The brand’s leadership has announced a renewed commitment to hospitality, placing customer experience and human connection at the center of its strategy. While technology such as mobile ordering, kiosks, and drive-thru service will continue to support efficiency, Panera emphasizes that the heart of its brand lies in personalized service, comfort, and the welcoming atmosphere of a café. By balancing innovation with genuine guest interactions, Panera positions hospitality as a key differentiator, demonstrating that true innovation enhances the human experience rather than replacing it.
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