The "AI Slop" Filter has hit your Inbox: Google's 2026 Inbox Filter changes
Автор: Cynthia Dalton
Загружено: 2026-01-12
Просмотров: 5
January 4th Google updated its Search Optimization Guidelines and Email Sender Guidelines. Now, you write MUST change if you want any chance of surviving the inbox gauntlet. Google raised the bar.
The latest shift made it even clearer: E-E-A-T is the gold standard. And it's going to keep tightening.
In a world where AI is making it hard to tell what's real and what's not, this is a great move. Not so great if you have an email list though - you have to rewrite everything.
This is a big deal, guys.
If your email looks, smells, or sounds like generic "AI Slop," Google will summarize you into a single bullet point—or hide you entirely. You HAVE to inject your personality, authority and experience into the communication. Those that do will get a leg up.
In this Live, I’m breaking down:
✅ What E-E-A-T (Experience, Expertise, Authoritativeness, Trust) actually means for your email deliverability.
✅ Why the Google change is a "wake-up call" for every marketer using AI.
✅ The "Human Experience" signal
#marketingupdate #googleupdate #inbox
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