MILLE MIGLIA - 30 Years of Adventure

For the 30st anniversary of the partnership with the Mille Miglia as world sponsor and official timekeeper, watch the film that illustrates souvenirs from the participation of the Scheufele family, beautiful classic cars, the smell of Italian coffee and the Dolce Vita.
The artistic direction of the film is inspired by Swiss iconic graphic style and vintage tv series posters, a style with vibrant colors, like the Mille Miglia Racing Colour watches. The 5 colors stem from the history of motor-racing regulations, when each country was allocated a color.

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