How Exit Planning Creates Value with Len Bruskiewitz

In this conversation, I sit down with Len Bruskiewitz, a Certified Exit Planning Advisor from Greater Heights Coaching, to talk about something most family business owners aren't prepared for: what happens when it's time to transition out of the business you've built.

Here's a sobering stat: 60% of business owners don't have a written exit plan, and most have 80% of their wealth tied up in their business. Even more surprising? Only 25% of businesses that go up for sale actually sell.

Len shares the real options available to family business owners—from succession planning to third-party sales—and explains why building your business to run without you isn't just about selling someday. It's about creating freedom now and preserving options for later.

Whether you're years away from transitioning or just starting to think about it, this conversation will challenge how you think about your business's value and your own future.

Resources mentioned:
• "Built to Sell" book
• Greater Heights Coaching: https://www.greaterheightscoaching.com

Connect with us: At Kuder Consulting Group, we help family businesses owners navigate the complexities of family dynamics in the workplace. If you're struggling with succession planning, family communication, or figuring out "what's next," let's talk.

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💬 Drop a comment below: What's your biggest concern about transitioning your business?

KEY MOMENTS:
00:00 Introduction: Why most exit plans fail
02:00 The reality: 80% of wealth tied up in business
04:00 Family succession vs. selling: The 50/25 gap
06:00 Why building to sell makes your business better now
10:00 Starting point: Get a professional valuation
12:00 What buyers actually care about (it's not your sweat equity)
15:00 Physical assets vs. knowledge-based businesses
17:00 The Four C's: Where 80% of business value comes from
21:00 Your exit options explained
27:00 Sobering stat: Only 25% of businesses for sale actually sell
29:00 Four areas to focus on (even if exit is years away)
35:00 Why "I am the business" is dangerous thinking
38:00 Real story: The $70,000 lesson about planning ahead

#FamilyBusiness #ExitPlanning #BusinessSuccession #Entrepreneurship