Why Setbacks Set the Stage for Reinvention | Amy Shoenthal | TEDxFoggyBottom

While devoting time to researching and understanding how professionals at the top of their game overcome obstacles, Amy Shoenthal faced an unexpected hurdle. In this talk, she walks us through her framework to change the mindset on how we experience setbacks in life. Amy Shoenthal is a journalist, marketing consultant, and author of The Setback Cycle, a book about how today’s prominent founders and leaders overcome obstacles to find success. In her years spent profiling these leaders for outlets like Forbes and Harvard Business Review, nearly every discussion revealed a common theme: what they learned during their biggest setbacks led them to their most successful ventures.

Amy also boasts a two-decade marketing career, working with some of the world's largest brands, from Procter & Gamble to Google. Now, through her consulting firm, Visionaries Collective, she works with founders, corporations, nonprofits and small businesses to shape their brand narratives and captivate audiences through strategic storytelling.

Amy previously wrote a local children’s book about the independent-owned businesses in her own beloved neighborhood of Sunnyside, Queens, where she lives with her husband and daughter. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx