How To Build Open Source Community With Roger Williams From Kinsta

Community‑builder Roger Williams, Community & Partner Manager at Kinsta https://podcast.lifterlms.com/how-to-... joins LMS Cast host Chris Badgett to unpack how Kinsta’s containerized WordPress hosting, open‑source philosophy, and “give‑it‑all‑away” content strategy create raving‑fan customers and empower course creators:

Together they explore the true cost of ownership, practical LinkedIn and event tactics for growing an audience, and the emerging intersection of AI with open‑source tools like WordPress and LifterLMS.


00:00 Intro – Welcome to LMS Cast
00:45 Guest intro – Meet Roger Williams, Community & Partner Manager at Kinsta
01:20 What makes Kinsta different?
03:30 A culture of feedback & rapid product iteration
05:15 Best‑in‑class support and the custom Kinsta dashboard
07:00 Kinsta’s “give it all away” content strategy
08:45 Early tech choices – Linux containers & scalability
09:50 Why Roger advocates open‑source (WordPress vs. closed SaaS)
13:30 Total cost of ownership & owning your data
14:40 Where open‑source and AI/LLMs intersect
17:10 Building community online – start small on social media
18:30 Level‑up: in‑person events & relationship selling
22:00 ROI vs. genuine connection – the long game
24:00 Sponsor break – Popup Maker for WordPress
25:30 Picking a primary social platform & Roger’s LinkedIn focus
29:20 The hidden power of comments on LinkedIn
32:00 Posting strategy – short vertical video & cadence tips
34:30 Prospecting with the “Aware” LinkedIn tool
36:00 Where to watch “Kinsta Talks” (YouTube playlist)
37:15 How to connect with Roger online
38:00 Closing words & LifterLMS gift link

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ABOUT LifterLMS
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We help education entrepreneurs to help their learners achieve desired outcomes, to truly change lives, and make a great living in the process.

We help them by creating the software, strategies, community, and training to grow high value online courses or training based membership websites from nothing.

The change we want to make is to democratize learning in the digital classroom, to put power in the hands of education entrepreneurs, and help as many people as we can to reach their dreams.

We'll know we are successful when we are seen as the organization that can help any education entrepreneur that is on a mission to help their learners overcome problems, capture opportunity, and make a huge impact in their community.

We'll know we are successful when our education entrepreneurs consistently achieve financial, location, and creative freedom.

We'll know we are successful in the WordPress community when we are seen as the model for how to do freemium in WordPress.

We will create our legacy by changing lives for WordPress LMS site building professionals, our customers, their learners, our families, our communities, and the world in every way we can.

The Best WordPress LMS Plugin:    • LifterLMS - The Best WordPress LMS Software  
How to Build an Online Course from Zero and Unlock Freedom:    • Create, Launch, and Scale a Course or Memb...  
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