The Content System That Wins Better Clients Without Cutting Prices with Alex Horton

➡️ 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘀𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝘁𝗲𝗮𝗺 𝗮𝗻𝗱 𝗽𝗿𝗼𝘁𝗲𝗰𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀?
🔗 𝗕𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹 𝘄𝗶𝘁𝗵 𝗣𝗮𝘂𝗹:
https://recruit.contractorstaffingsou...

In this episode of Business Success Tips, Paul Sanneman interviews Alex Horton of Alex Horton Creative to unpack how contractors and construction-adjacent businesses can fix communication gaps, sharpen brand messaging, and use content (podcasts, video, testimonials) to improve employee retention, win better jobs, and scale with confidence.

𝗪𝗵𝘆 𝘁𝗵𝗶𝘀 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿𝘀 𝗮𝗻𝗱 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿𝘀
Alex Horton specializes in helping contractors, remodelers, commercial landscapers, excavation firms, and trade-adjacent businesses communicate who they really are not generic marketing copy, but authentic reputation-building that attracts the right customers, subcontractors, and trade partners. If your team feels disconnected, your subs avoid eye contact in the office hallway, or your bids lose to cheaper competitors who don’t deliver the same service, this episode shows specific fixes that actually work.

𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝗶𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲
• How to identify and articulate the unique strengths that set your company apart so prospects recognize your value quickly.
• How to create a content strategy (video, podcast, social) that consistently tells your story and converts prospects.
• How to use internal podcasts and video to humanize leadership, improve retention, and unify distributed field crews.
• Real-world case studies: a mass excavation contractor who improved culture and retention, and a commercial landscaper who repositioned their brand to win higher-value clients.
• Practical steps to turn customer testimonials, leadership voices, and core values into a repeatable marketing and training system.
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00:01 — Intro: Paul Sanneman and episode overview
00:20 — Meet Alex Horton: what Alex Horton Creative does and who he serves
01:05 — How Alex would help a remodeling company attract better clients and subs
02:29 — The gap between what companies believe and what the market knows about them
03:27 — Aligning reputation with reality: consistent content strategy that converts
05:20 — Case study: mass excavation contractor — humanizing leadership and improving culture
08:57 — Creating an internal podcast for field crews to boost retention and training
11:08 — Case study: commercial landscaper — repositioning messaging and using testimonial video
15:57 — Signs you need help: high turnover, unclear messaging, subs not staying
16:18 — How to contact Alex and next steps with Paul
16:38 — Closing and final recommendations
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🎙️𝗛𝗼𝘀𝘁: 𝗣𝗮𝘂𝗹 𝗦𝗮𝗻𝗻𝗲𝗺𝗮𝗻, 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗮𝗻𝗱 𝗖𝗘𝗢 𝗼𝗳 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗼𝗿 𝗦𝘁𝗮𝗳𝗳𝗶𝗻𝗴 𝗦𝗼𝘂𝗿𝗰𝗲
Reach out to Paul Sanneman, founder of Contractor Staffing Source, to talk about staffing, team-building strategies, and how CSS helps contractors hire and retain great people.
📞 (858) 727-0165
🌐 www.contractorstaffingsource.com⁠

🎙️𝗚𝘂𝗲𝘀𝘁: 𝗔𝗹𝗲𝘅 𝗛𝗼𝗿𝘁𝗼𝗻 𝗼𝗳 𝗔𝗹𝗲𝘅 𝗛𝗼𝗿𝘁𝗼𝗻 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲
Visit Alext Horton’s website for services, portfolio, and a contact form. You can also find Alex on LinkedIn to start a conversation about brand messaging, internal podcasts, and content strategies.
🌐 www.alexhortoncreative.com
📞 513.939.9928
🔗   / alexhortonnashville  
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𝗟𝗲𝘁’𝘀 𝗖𝗼𝗻𝗻𝗲𝗰𝘁!
➡️ 𝗬𝗼𝘂𝗧𝘂𝗯𝗲:
   / @contractorstaffingsource  
   / @businesssuccesstipspodcast  
➡️ 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸:   / contractorstaffingsource  
➡️ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺:   / contractorstaffingsource  
➡️ 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻:https://www.linkedin.com/company/cont...
➡️ 𝗦𝗽𝗼𝘁𝗶𝗳𝘆:https://open.spotify.com/show/03Mzjk7...


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