Why Homes in Wake & Franklin County Are Sitting Longer (And How to Fix It)

If you’re a homeowner in Wake County or Franklin County, you’re probably noticing that selling your home right now feels very different than the fast-paced market we had in previous years.

Homes are staying on the market longer, buyers are comparing every option available, and new construction communities across the Triangle are offering major incentives that traditional resale homes are competing against.

In this video, I break down exactly what’s happening and how local sellers can position their homes to get strong offers, including:

🔹 Why pricing must match TODAY’s data
🔹 What kind of incentives builders are offering (and how to match them smartly)
🔹 The concessions that actually attract buyers
🔹 Small home improvements that instantly increase perceived value
🔹 What buyers are focusing on right now
🔹 How to stand out in a higher-inventory environment

If you’re planning to sell — or your home is already listed but not getting the traction you expected — this information will help you understand what moves to make next.

➡️ Want a custom strategy for your neighborhood?
Drop a comment with SELLER or reach out directly, and I’ll prepare an updated pricing and concession plan based on real-time Wake & Franklin County data.

—
Jenifer Salter
Realtor® | Your Elect Team
eXp Realty
📱 919-760-3920
Serving Wake, Franklin, Johnston, Durham, Nash & surrounding NC areas
🌐 yourelectteam.com 💬 Schedule a time to chat with me!
http://Calendly.com/jenifersellsraleigh

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Video Title: Why Homes in Wake & Franklin County Are Sitting Longer (And How to Fix It) | JeniferSalter.ExpRealty.com