The Tidal Wave Effect: Cameron Perkins on Entrepreneurial Momentum

In this episode, Cameron Perkins shares how a family legacy of both entrepreneurial success and failure shaped his approach to leadership, risk, and resilience. He reflects on co-founding FastMed and leading Anutra Medical, a venture-backed startup, and what those experiences taught him about scaling with intention. Now a Partner at Shore Search Partners and Executive Partner at Shore Capital, Cameron discusses the mindset of great founders and entrepreneurs, the difference between belief and capability, and how Shore supports them through every stage of growth. He explains why his greatest passion is helping others win and how serving as the undercurrent behind their momentum has become his most meaningful work.


Key Takeaways:

• Entrepreneurs who believe in their ability to learn and adapt are better equipped to navigate uncertainty and scale with confidence
• Building a business is deeply personal and often all-consuming, requiring emotional resilience, grit, and sacrifice
• Effective coaches build trust by forming real relationships, asking thoughtful questions, and stepping in with guidance when it matters most
• Founders grow faster when they are supported by mentors who serve as a steady undercurrent behind their momentum


Chapters:

• 00:00 Introduction
• 06:27 Lessons That Stick
• 08:43 The Undercurrent
• 10:55 The Reality of Entrepreneurship
• 22:40 Why the First Win Matters


Listen to our podcasts at:


https://www.shorecp.university/podcasts


You'll also find other Microcap Moments episodes, alongside our series Everyday Heroes and Bigger. Stronger. Faster., highlighting the people and stories that make the microcap space unique.


Other ways to connect:


Blog: https://www.shorecp.university/blog


Shore University: https://www.shorecp.university/


Shore Capital Partners: https://www.shorecp.com/


LinkedIn:   / shore-university  


This podcast is the property of Shore Capital Partners LLC. None of the content herein is investment advice, an offer of investment advisory services, or a recommendation or offer relating to any security. See the “Terms of Use” page on the Shore Capital website for other important information.