How to Become a Strategic Product Leader and Drive Real Product Success | Product Strategy & Vision

About the Webinar:
In this session, Certified Scrum Trainer Axel Burley explains that the real work of a Product Owner is strategic prioritization, not backlog ordering. He highlights that good product development is all about having a crystal-clear Product Strategy built within the problem space by understanding user pain points, market competition, and business goals. Burley shows why meaningful prioritization must happen before deciding on features or tasks.

Burley talks through the product journey, from defining a high-level Product Vision to validating assumptions and shaping a practical Road Map. He further discusses how AI tools can support Product Owners by accelerating market research and sparking solution ideas-though always pointing out that smart strategy and informed decision-making remain in the lead. The webinar guides POs toward smarter, value-driven product outcomes.

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00:00:00 – Introduction & Trainer Background
00:01:05 – How Product Owners Should Prioritize
00:02:35 – Joining a Company with an Existing Backlog
00:05:30 – Strategy Before Backlog: The PO’s Real Focus
00:08:05 – Users, Pain Points & Business Goals
00:15:38 – Problem Space vs Solution Space
00:18:00 – Ideation & Creating the First Backlog
00:30:00 – MVP, Releases & Roadmapping
00:40:00 – How AI Supports Product Strategy

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About the Trainer:
Axel Wilhelm Berle, CEO and Product Owner of Working-Agile.com, is a globally recognised CST® with 20+ years in IT consulting, software development, and agile coaching. Having trained across Europe, Asia, and South America, he specialises in Scrum, TDD, and BDD. Axel’s hands-on, multilingual teaching style empowers teams to align strategy with delivery and embrace true agile transformation.

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