When Purpose Becomes Heavy: Why Rachael Needed a New Kind of Helping Career

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Some people are just born to help others.

Rachael is one of them.

For the last fifteen years, she’s been the CEO of a patient advocacy organisation for families affected by a rare disease. It’s a cause close to her heart — her own daughter lives with the same condition. Rachael and her husband even co-founded the charity together, raising an incredible £10 million over the years.

That kind of commitment takes everything you’ve got — heart, soul, and endless compassion.
But after years of working in hospitals, handling crisis calls, comforting grieving parents, and managing a team, the weight of it all started to take its toll.

As Rachael put it, “It’s a high-pressure, high-stakes job. I love helping people, but it’s constant. I’m supporting others through serious illness and bereavement while watching my own child’s health decline. I’ve got nothing left to give by the end of the day.”

She wasn’t losing her purpose — she was just giving from an empty cup.

The search for something lighter

Rachael didn’t want to walk away from helping people — that’s simply who she is.
But she needed to find a way to keep giving without completely losing herself in the process.
That’s when she stumbled across permanent makeup.

“At first I just thought, wow… that looks so mindful,” she said.

“It’s creative. It’s calm. It’s one-to-one. You’re helping people feel good about themselves — but it’s not emotionally draining. It looked like something I could love.”

She wanted to keep that sense of purpose and transformation — but in a way that felt more balanced, more joyful, and more in her control.

So she did what many would only dream of doing — she decided to start over.

In this video you can see how Rachaels first 2 days training 1 to 1 with Katy a The Permanent Makeup Training Academy went...

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