Breaking Down Show Me You Know Me - Subject Lines

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Learn the Show Me You Know Me approach to writing first-touch emails that get opened and get meetings. Instead of “Congrats on the funding,” you’ll see how to use real details from a buyer’s LinkedIn profile, company context, and personal goals to craft a subject line only they understand. We cover what to do when a profile is thin, how to avoid overused “compelling events,” and how to segue from a human opener to your offer without sounding salesy.

You’ll walk away with a simple research flow, examples you can copy, and a repeatable way to find hooks like travel goals, book lists, sports loyalties, and family notes that build authentic connection. If you sell into funded companies or crowded markets, this is how you stop blending in and start booking meetings.

Timestamps
00:00 Why “Congrats on your funding” fails
01:04 What SMYKM means in practice
02:10 Finding unique hooks on LinkedIn
03:25 Writing a subject line only one person gets
04:18 When there’s nothing on their profile
05:12 Moving from personal hook to your offer
06:20 Putting it all together

What you’ll learn
How to research quickly without sounding automated
How to write “one-person” subject lines that lift open rates
How to connect personal insight to a relevant sales ask

Try this on your next five prospects and share your top-performing subject line in the comments. Subscribe for more SMYKM tactics.