A Thematic Approach to Building Business Brands | Intent vs Perception

What is your business' brand? What if I told you that it has multiple brands - one for each of the people that's ever come across any content by or about your business? Taking a thematic approach to brand building can help you get ahead of this "brands" issue and make it more likely that the brand people are creating in their heads is in line with the brand you want to put out into the world.

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Contents of this Video -
0:00 A thematic approach to defining, vetting against, and embedding your brand
0:52 What does it mean to uncover thematic data?
1:42 You don't own your brand


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