From Best Friends to Brand Founders: Kennedy Crichlow on building Daily Drills | Sculpt & Spill

Kennedy Crichlow is the co-founder of Daily Drills — the lifestyle and activewear brand she started with her best friend just after college. In this fun and honest conversation with Megan, Kennedy shares how one simple text (“wanna start an activewear brand?”) turned into a full-fledged business built on friendship, intuition, and a lot of trial and error.

Kennedy talks about launching Daily Drills with no investors, no business plan, and no pressure to be perfect — just the mindset of saying yes and figuring it out along the way. She opens up about working with her best friend, building confidence as a young founder, and learning to laugh at the products that didn’t quite land.

Megan and Kennedy also dive into the brand’s drop-based business model, community-building through social media and pop-ups, and what it’s really like growing a business while navigating major life shifts — including pregnancy, health challenges, and the loss of her home in the LA fires.
Whether you're dreaming of launching something or just love hearing how cool-girl brands are built, this episode is packed with relatable stories, founder wisdom, and feel-good energy.

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Video Chapters:
00:00 Intro
00:30 Building Daily Drills
03:05 Creating a viral product
03:55 Advice for getting started
05:15 Reality of working with your BFF
07:42 What is Daily Drills
10:40 Best & worst business advice
12:14 Tips on building confidence
14:40 Favorite Daily Drills launch
16:06 Tips for aspiring entrepreneurs
18:10 Daily Drill’s social strategy
20:20 Building community around a brand
22:22 Kennedy’s daily routine
23:40 Productivity hacks
24:35 Kennedy’s pregnancy so far
26:46 Outro

ABOUT MEGAN & THE SCULPT SOCIETY:
Megan Roup is the founder of The Sculpt Society, a leading fitness platform designed to empower women through movement. Whether you're short on time or looking for an effective way to build strength and confidence, TSS offers quick yet powerful sculpt and dance cardio workouts that fit into any schedule.

STAY CONNECTED:
📲 Follow Megan:   / meganroup  
📲 Follow Kennedy:   / kennedycrichlow  
📲 Follow Daily Drills:   / dailydrills  
📲 Follow The Sculpt Society:   / thesculptsociety