കേരളത്തിൽ Gold Jewellery Business എങ്ങനെ തുടങ്ങാം? | Bhima Jewellers Ft. Dr. B. Govindan

കേരളത്തിൽ Gold Jewellery Business എങ്ങനെ തുടങ്ങാം? | How to start a Gold Jewellery business in Kerala? Bhima Jewellers Ft. Dr. B. Govindan

In this exclusive episode of the Business Talkies Podcast, we are joined by Dr. B. Govindan, Chairman of Bhima Jewellers — one of India’s most trusted and enduring names in the gold and jewellery industry.

From the first store in 1925 to becoming a multi-crore brand spanning South India and planning Gulf expansion, Dr. Govindan shares Bhima’s journey, its commitment to purity, transparency and ethical business, and how gold remains the foundation of its success.

In this episode of Business Talkies, you’ll discover:
Dr. B. Govindan shares how he carried forward that legacy, building one of India’s most trusted gold brands.
He explains how entrepreneurs can raise funds in a capital-intensive business and manage changing designs, tastes, and inventory.
The episode explores the truth behind lab-grown gold, the importance of hallmarking, and Bhima’s commitment to transparent pricing.
Dr. Govindan reveals how rising gold rates shape customer behaviour and how Bhima balances production, sourcing, and profitability.
He discusses market risks, the evolution of bridal jewellery, and why trust remains Bhima’s strongest asset.
Finally, he shares his vision for the future — from silver’s growing appeal to the impact of digital gold on the next century of jewellery retail.

Chapters:
00:00 - Introduction
01:42 - The inspiring story of Bhima Jewellery – a legacy of trust, craftsmanship, and tradition in gold.
06:26 - Why choose the gold jewellery business? The vision and passion behind entering the gold industry.
09:10 - How Bhima Jewellery pioneered the concept of ready-made jewellery – the idea, inspiration, and impact on the gold market.
11:45 - How are gold prices determined? The key factors that influence daily gold rates.
14:42 - What is your process from gold procurement to selling jewellery?
19:17 - What is Gold Bullion?
19:58 - How does the changing pattern of people buying gold and their interest in different types of gold affect the business?
22:55 - How to raise funds to start a capital-intensive gold and Jewellery business in 2025?
24:16 - How do Jewellers determine the pricing of each Jewellery piece?
25:54 - In a highly competitive gold and jewellery market, what strategies help Bhima Jewellery stand out and stay ahead?
26:37 - In the gold and jewellery business, how does Bhima Jewellery build trust and customer confidence in its brand?
28:35 - With new-age trends emerging, what is your opinion on rise of investing in digital gold?
29:23 - Could lab-grown gold become the next big thing? How it might impact the future of the jewellery business?
30:43 - Which products give you higher margins — gold, silver, diamonds, or platinum?
31:38 - Where is Bhima Jewellery Headed to next? What are the future plans of the Business?
32:49 - How Bhima Jewellery handles crises and manages risk in the gold and jewellery business?
33:13 - Silver is currently very trendy. Do you think it could become the next “gold”?
33:56 - How to raise capital for your Gold Business?
36:19 - How did Bhima come up with their Logo?
37:05 - The price of gold varies — one rate online, another in your store, and different in other shops. Why does this difference exist, and are there other charges involved?
37:31 - How are profits or profit margins typically determined in the jewellery business?

If you’re fascinated by business, wealth, or the timeless world of gold, this conversation with Dr. B. Govindhan offers deep insights into leadership, ethics, and long-term brand building in India’s jewellery sector.

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