A Cautionary Tale of Expansion (A CupBop Brand/Website Reaction)

CupBop is a fast-casual Korean food restaurant that recently got funding from Mark Cuban on Shark Tank.

I've seen their rise from just a couple of food trucks to having over 100 locations in the western US and Indonesia. Did they lose their spark of what made them special in the first place?

Follow along as brand strategist and copywriter Matthew Nanes breaks down one of Utah's own fast-casual chain restaurants to hit it big.

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