Single Use Plastic I PSI, India I Awareness Video I Magic Spangle Studios

The key objective of the assignment undertaken by Magic Spangle Studios for PSI India was to develop a series of animated audiovisuals (AVs) aimed at promoting behavior change around the use of single-use plastics in urban slum communities of Lucknow. As part of the HCL-funded Swachh Uday program, the AVs were designed to support community-level BCC (Behavior Change Communication) activities by conveying standardized, relatable messages through animated characters and real-life scenarios. These short, 3-minute contextualized videos focused on reducing plastic use, promoting eco-friendly alternatives, and encouraging safe disposal practices—ultimately fostering sustainable WASH behaviors.

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