MTMG’s ConnectToWork w/ Bridget Griffith – Driving Marketing Goals Thru Vision, Synergy, & Strategy

Senior marketing leader Bridget Griffith shares how advocating for her team became a defining leadership lesson and why the words “innovative, authentic, positivity” consistently describe her approach. She explains how field marketing is evolving into a strategic growth engine—moving toward hyper-local personalization, tighter digital integration, and pipeline-level ROI—while never losing the human connection that in-person experiences create. Bridget also discusses how passion projects like travel planning and community fundraisers sharpen the same muscles she uses at work: resourcefulness, detail management, and empathetic leadership.

What You’ll Learn in This Episode:
💡 How advocating for your team improves morale and outcomes.
✅ Where field marketing is headed: hyper-local, digital-integrated, and ROI-tied.
🎯 Why passion projects outside work build resilience, creativity, and empathy on the job.

Key Quotes:
🎤 “My job as a leader is to shine the spotlight on my team, not myself.”
🎤 “Innovative, authentic, positivity.”
🎤 “Field marketing is evolving from event execution to a strategic growth engine.”

Meet The Interviewee:
Bridget Griffith is a senior field marketing and marketing operations leader with 20+ years across education, healthcare, and hospitality, including executive-level leadership at Bright Horizons overseeing global teams and initiatives that grew brand awareness and improved lead quality. She’s consulted for education and travel organizations, delivering measurable wins such as a 20% CPA reduction and 44% pipeline growth.

Preferred Next Role
A leadership position that blends team-building, cross-functional collaboration, and field marketing strategy—leveraging her experience and terminal degree to drive growth and culture.

Referenced Resources
Dare to Lead by Brené Brown.

How to Connect
🔗 LinkedIn: linkedin.com/in/bridget-griffith
📧 Email: [email protected]

MTMG’s Pay-It-Forward Mission
With ConnectToWork, we amplify real career stories to inspire and connect professionals. If you or someone you know is navigating a career transition, we’d love to hear your story.
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