Storytelling in Your Business with Elisa Heisman

In this TeaTime episode, Stephanie sits down with Elisa, founder of Red Pen Resources, to talk about one of the most impactful skills in business: storytelling.

Whether you're writing website copy, social posts, emails, or the story of who you are as a founder—your words matter. And they shape how your audience understands you, remembers you, and ultimately… buys from you.

✨ Inside this conversation, we dive into:

Why storytelling is essential for women in business

How your personal experiences become your most powerful marketing

Simple ways to make your writing clearer, stronger, and more connected

The biggest mistakes business owners make in their copy

How to edit your own writing (without getting stuck in perfectionism)

What it looks like to work with a professional editor

How to find your voice and confidently own your message

Elisa brings warmth, wisdom, and over a decade of writing + editing experience to this conversation. She shares tangible tips your business can use right away—and she reminds us that your story is not only valuable but necessary.

This episode is perfect for:
✔️ Newer women entrepreneurs
✔️ Founders finding their brand voice
✔️ Anyone who feels “not great at writing”
✔️ TeaCup members who want to elevate their messaging and storytelling

Learn more about Elisa and Red Pen Resources here: www.redpenresources.com
Connect with Elisa on LinkedIn here:   / elisaheisman  

Join our events & learn more: https://www.teacupentrepreneurs.com/e...

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