Building Two Beer Brands: The Wild and the Clean with Jeremy Pryes

What happens when one brewery isn’t enough?

In this episode of Branding for Breweries, I talk with Jeremy Pryes, founder of Pryes Brewing and Idyll Forest, about why he created two separate beer brands, how they’re totally different in tone, drinker, and experience, and what it takes to build a boutique mixed fermentation brand alongside a mass-market production brewery.

🎙️ We chat about:

Creating wild, spontaneous beers vs. consistent, clean beers

The storytelling power of labels, bottles, and seasons

Why Idyll Forest needed to be its own brand

The hidden layers, artistic touches, and fermentation geekery that make each brand work

If you’ve ever wondered whether you should split off a new brand, or how to communicate your beer’s story more clearly, this is the episode for you.

👉 Subscribe for more conversations with the brightest minds in beer.

🎧 Listen to the full episode on Spotify, Apple Podcasts, and Amazon Music.

#beerbranding #craftbeer #mixedfermentation #brewerymarketing #beerpodcast #brandingforbreweries





What happens when one brewery isn’t enough?

Keyword:
branding for breweries, beer branding, brewery branding, mixed fermentation beer, wild fermentation beer, spontaneous fermentation, farmhouse ales, clean beer vs wild beer, Pryes Brewing, Idyll Forest, Jeremy Pryes, beer brand strategy, boutique brewery branding, starting a second beer brand, beer label design, seasonal beer branding, fermentation podcast, craft beer podcast, brewery marketing, storytelling in beer, beer identity, craft beer business, beer bottle branding