How to run a heuristic analysis on your site

Heuristic analysis: A step-by-step video guide for your website

What’s a heuristic analysis, how do your run one and why on earth does it matter?

If want to uncover new opportunities for optimization on your site or

Don’t have enough traffic or monthly conversions (300+) to run a meaningful, statistically significant A/B test or

You want to uncover any friction and roadblocks in your funnel so you can fix them and get those conversions up,

… Then a heuristic analysis may just be the thing you need.

Because when you run one – and you do it right – it can help you fix a whole lotta trouble.


In this workshop, I walk you through everything you need to know about running a heuristic analysis. Everything.

Including all these things you don’t wanna miss:

The reason a heuristic analysis is such a powerful optimization tool (Including the pit-falls you must avoid at all costs!)
How to use Jacob Nielsen’s 10 Usability principles to add depth to your analysis (So you can find out exactly where the leaks are happening and plug ’em up fast.)
Setting measurable goals for your analysis (plus the questions you need to ask yourself to smash these goals.)
And more.

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To make the most of this workshop, grab the template I use to bring my findings together:
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