Value Exchange 💡

How can we drive widespread behaviour change to combat climate change? And how can farmers who may not have access to finance be supported in adopting climate-smart practices?

💡 Value Exchange bridges this gap by creating an online platform connecting higher-income individuals with farmers in Ghana and Benin. Through small investments, farmers can adopt sustainable practices like carbon sequestration and biodiversity preservation.

✨ What’s in it for investors?

-Tangible returns: soap, chocolate, or spices produced by the farmers
Personal updates and stories from the farmers they support
Emotional connection: sensory storytelling to deepen engagement

📊 Using machine learning, the project will study how emotional connections attract more investors, unlocking new ways to scale climate action.

Find out more here: https://www.kcl.ac.uk/research/value-...

Value Exchange is a collaboration between King's Department for International Development, King's School of Global Affairs, King's Faculty of Social Science & Public Policy, King's Policy Institute, King's African Leadership Centre, working with Kerry Lemon and the Global Shea Alliance, alongside partners in Ghana, and across West Africa.

Supported by #OneKingsImpact