Challenges faced in B2B-Brand building

The video talks about the complexities and challenges, faced by B2B Brand-Building, and how it is, much more complex, as compared to B2C. It also states the reasons for these challenges, which are caused due to both qualitative and quantitative factors like brand royalty, emotional connect, risk alleviation, financial factors, etc. Therefore, it should have an optimum balance of all of these factors, to create the right Brand recall for a B2B product. Brand Building and Positioning is a time bound process and cannot happen overnight, due to people's perceptions, regarding Branding. Therfore, it should follow a structured process. At the end of the video, it also emphasizes, the solutions to overcome these challenges. These mainly include- Marketing Research (as the most important criterion), and also, Internal Training by the management.

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