Building a Culture of Open Innovations through Startups Maruti Suzuki Digital Enterprise

Building a Culture of Open Innovation through Startups | Maruti Suzuki Digital Enterprise

India’s mobility journey has flipped the script—from importing technology to exporting innovation. In this talk, Maruti Suzuki shares how it’s scaling an open-innovation ecosystem with startups and academia to solve India-specific mobility challenges (affordability, congestion, safety, and sustainability) while doubling production capacity to 4M vehicles by 2030.

What’s inside

How India’s auto sector fuels GDP, jobs & GST—and why mobility solutions must be “affordable, assisted, connected, eco-friendly & safe”

Government catalysts: Amrit Kaal, Smart Cities, BNVSAP, multimodal mobility, EVs, hybrids, biofuels & hydrogen

Maruti Suzuki’s Mission 3.0: scaling capacity, multi-powertrain roadmap, and a fully digital customer journey (26+ touchpoints)

Open-innovation playbook: collaborate with startups/academia; programs with IIM Bangalore (NSRCEL), IIM Calcutta Innovation Park, T-Hub; global bridges with Germany & Japan

The startup “3Ms”: Mentoring, Market access (5,000+ service touchpoints, 2M+ capacity), and Money (fund-raise with ISB)

Impact so far: 5,000+ applications screened, 150 engaged, 45+ POCs running, 25+ startup partners in production

Case study: S-Assist—a virtual car assistant integrated in the Maruti Suzuki Rewards app

Chapters

0:00 India→Japan: the new innovation arc
1:45 Auto sector’s impact on India’s economy
3:30 India-specific mobility needs; SAS→“SS” shift
5:20 Policy & infrastructure enablers
7:30 Why multimodal mobility matters
9:30 Mission 3.0: capacity, scale, complexity
11:30 Powertrain mix: EVs, hybrids, alt-fuels & ICE
12:45 The digital customer journey (26 touchpoints)
13:30 Open innovation philosophy
14:30 Global startup bridges: India–Germany–Japan
15:30 Programs: Nurture, Incubation (IIM-B), Accelerator, Mobility Challenge (T-Hub), Fund-Raise (ISB)
17:10 Metrics & outcomes
18:10 S-Assist demo
20:30 Recap & connect

If you’re a startup working on mobility, digital CX, sustainability, or safety—get in touch to explore pilots and scale-ups.

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