Amazon Advertising Product Launch Strategy When Keywords Are Too Expensive

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Amazon product launches can be challenging when your target keywords have high costs like $5 or $15 per click. This video covers alternative Amazon advertising strategies for product launches when budget constraints limit your ability to target expensive exact match keywords.

When your primary keywords are too expensive for product launches, you have several Amazon PPC options available. Long tail exact match keywords with three to six words can be more affordable while still providing precise targeting. Phrase match and broad match campaigns offer additional alternatives, though broad match requires careful management due to potential waste despite generating good sales at reasonable costs.

Product targeting presents an interesting approach for Amazon sponsored products campaigns during product launches. By targeting competitor listings, your Amazon ads appear on search results pages and product display pages. This strategy often results in lower costs compared to exact match keyword targeting. For example, while an exact match keyword might cost $3.37 per click, product targeting can reduce costs to $1 or less depending on the niche.

The key advantage of product targeting in Amazon advertising is that you rank for keywords your targeted competitors rank for, assuming you generate sales. This works particularly well when combined with sponsored products exact match campaigns. You may discover various keywords, including unexpected ones, that drive conversions.

Negative phrase match keywords help control unwanted traffic when using product targeting campaigns. This Amazon PPC strategy provides less control than exact match but offers cost advantages for competitive niches during product launches.

Contents:
0:00 Product Launch Keyword Challenges
0:32 Alternative Keyword Strategies
1:12 Product Targeting for Launches
1:54 Cost Comparison Examples
2:25 Keyword Discovery Benefits
2:54 Competitive Niche Applications

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