How to Do Winery and Spirits Direct Deals

This webinar recording will show winery and distillery owners how to create their own winey (or spirits) direct deals. Simply put, these deals allow wineries to bypass the "traditional" 3-tier distributor route (legally) and use the retailer's "clearing distributor" to bring the wine directly into the retailers warehouse. This allows the retailer to make a much larger profit margin. Also adding to the appeal to the retailer (and their ability to make more profit) is the fact that these are little-known brands that do not have broad retail distribution. Doing these winery direct and spirits direct deals is very much a state-by-state thing. If you do not already have a traditional 3-tier distributor assigned in a particular state, then this makes you a perfect candidate to put together one of these deals. This webinar recording will teach you exactly how to do it!

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About Wine Sales Stimulator
Wine Sales Stimulator is a group membership program providing winery and distillery owners and executives the training they need to grow sales. The program includes online classrooms, a private networking group, and weekly live coaching sessions. The self-paced training modules cover twelve topics relevant to increasing sales. The program was created by Ben Salisbury, an established expert in selling and marketing wines and spirits. Ben has more than 38 years of experience, and has worked as a sales executive for some of the largest global companies including Constellation Brands. Ben and his team of experts have helped more than one hundred clients improve their sales success. Their client list includes some of the most recognized brands.

About Ben Salisbury
Ben Salisbury is a consultant, coach, content creator, public speaker, thought leader, subject matter expert, and entrepreneur for the wine and spirits industry. His expertise in sales and marketing strategy accumulated over four decades working with some of the largest adult beverage companies in the world including Ste Michelle Wine Estates and Constellation Brands. His approach is to disrupt the status quo of how wines and spirits are marketed and sold, to challenge outdated practices, and to provide innovative solutions to help wineries and distilleries sell more products. Ben is a frequent speaker at industry conferences, creates original content on his blog and YouTube channel, and has contributed articles to the Wine Business Monthly.

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