Parrot Analytics LIVE: Demand Guide to Content in 2021

Parrot Analytics LIVE : Demand Guide to Content in 2021
How Content can Transform Diverse Audiences into Diverse Subscribers

Watch the webinar to get real evidence for the value of diverse content in your acquisition and green lighting strategy for 2021. Don’t miss out on this key strategy for acquiring new subscribers or retaining current subscribers.

Discover:

How the diversity supply and demand gap in TV has changed over the last three years.
To what extent the casting of diverse TV talent has shifted on broadcast and cable, as well as streaming platforms.
How the ethnicities and race of series regular talent in debuts compare to that of the U.S. population.
To what extent the demand and supply of highly diverse debuts has changed over the last three years.
How the supply of highly diverse debuts has changed over the last three years by distribution type.
The diversity demand and supply gap on broadcast.
The 25 most in-demand diverse broadcast debuts.
The diversity demand and supply gap on cable.
The 25 most in-demand diverse cable debuts.
Streamers' diversity demand and supply gap.
The 25 most in-demand diverse debuts on streaming platforms.
How to leverage the demand for diverse content to optimize your strategy for pitching, selling, greenlighting and acquiring titles to appeal to mass audiences.

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