How I'm Launching My Clothing Brand (Without Spending Any Money)

Starting over, but this time, smarter. Hi, I’m Bani, a Gen Z entrepreneur building my second business: a D2C women’s apparel brand in India. After raising $1M and running a mental health startup for 5 years, I’m applying everything I learned (and unlearned) to this new venture.

In this video, I’ll show you exactly:
✔️ How I chose the category
✔️ The real launch strategy (no paid ads, no team)
✔️ How I’m validating, pricing, and planning first sales

If you're building your own brand, this is for you. No fluff, just the behind-the-scenes of building from scratch — again.

No gatekeeping. Let's do this.

Timestamps here:
00:00 - Intro to the structure of the video
00:25 - Reason for starting with new business idea first
01:15 - Guess the new company
01:52 - How to decide which industry to pick
04:00 - Ideas I shortlisted, but not pursuing
05:38 - Working backwards from my consumer of choice
07:17 - Process of elimination
08:35 - Launch Strategy
09:24 - Sampling
10:38 - Identifying customer subgroup that cares deeply
11:40 - SKU selection
15:25 - Organic Levers of Growth
16:38 - First 10 Orders
16:52 - Pricing it right
17:52 - Identifying repeatable growth engine


Drop a comment if you're in the same boat & subscribe to follow along → (   / @banisinghvasir  )

💡 Topics covered:
1. Why I chose this category
2. How I validated it
3. Launch strategy till PMF
4. Next steps (sampling, pricing, organic growth, etc.)s

Hope you enjoy building this business with me! 🚕

📸 Instagram: @banisinghvasir

Keywords
starting a second business, startup founder, d2c brand, d2c in India, building a brand, women's fashion startup, gen z entrepreneur, how to start a clothing brand, startup lessons, entrepreneurship in India, self-made entrepreneur, business tips, brand building, how to launch a brand, indian apparel brand, genz clothing

Hashtags:
#buildinpublic #fashionstartup #founderlife #businesslessons #d2cstartup