How to Skyrocket eCommerce Sales with CRO Tactics with Marty Greif

Transform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site’s conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO).

Marty shares his journey and the proven tactics he uses to help businesses optimize their websites for better performance. Discover how to enhance user experience, reduce friction, and implement quick wins that drive more traffic, conversions, and sales.

Don’t miss this opportunity to transform your site into a conversion powerhouse! If you're serious about leveraging CRO to skyrocket your e-commerce business, tune in to this week’s episode of the Ecommerce Traffic & Conversion Podcast and start transforming your digital strategy today!

Learn how to become a Reputation King with our free online reputation management handbook for ecommerce. Get yours now at https://www.reputationking.com/

Key Points:
00:00 Introduction.
05:39 Journey to conversion rate optimization and the founding of SiteTuners.
08:28 Importance of accurate analytics before optimizing a website.
10:42 Three key strategies for quick conversion wins on homepages.
14:30 The impact of rotating banners on conversion rates.
17:22 Value of visual navigation and control for site visitors.
20:20 Services provided by SiteTuners, including design and testing.
23:03 Three critical conversion questions.
27:15 Integrating trust elements near calls to action on product pages.
31:28 Examples of significant conversion rate improvements for clients.
36:00 Discussing the nuances of friction and its impact on conversions.
39:01 Ideal client profile for SiteTuners.
44:01 Final actionable strategy: Outsider review your site for clarity and value.

Scott Brandley, CEO of Shopper Approved and Trust Guard, boasts a 26-year career with over 40 software products. He is a Cialdini-Certified Ethical Influence Practitioner and Coach. In 2006, his software company drove the success of StomperNet, a massive internet launch. That year, he also founded Trust Guard, a website security company protecting businesses and consumers for over 17 years.

In 2010, Scott and his team launched Shopper Approved, an online rating platform, earning recognition as one of America's fastest-growing companies. Scott is also an author with a religious podcast called “Latter-Day Lights,” balances a love/hate relationship with golf, and cherishes family time.

Connect with Scott Brandley:
LinkedIn:   / scott-brandley  


Duane “DJ” Sprague, CMO of Shopper Approved, is a conversion rate expert, and a Certified Behavioral Design Coach by the Online Influence Institute. As CMO of a billion-dollar national franchise, he leveraged the power of social proof and online reviews to improve SEO and accelerate growth, as he developed and managed a comprehensive online reputation management strategy that spanned nearly 200 websites.

He has written for Forbes, Small Biz Daily, and several industry trade magazines, contributed to several books and university course packs, and is quoted in the Los Angeles Times as a subject matter expert.

Connect with Duane “DJ” Sprague:
Linkedin:   / duanesprague  

Marty Greif is a seasoned expert in website conversion optimization, dedicated to helping businesses overcome the challenges of stagnating revenue and climbing acquisition costs. As the force behind SiteTuners, Marty specializes in tailored website design, ongoing optimization, and comprehensive testing to align your visitors' needs with your business goals. With over 2100 companies trusting SiteTuners, Marty's strategies consistently deliver at least a 25% increase in conversion rates within six months. Clients like Jason McCloud of Brookdale Senior Living and Warren Jolly of Affiliate Media have seen immediate and significant improvements in leads and conversions. Marty's expertise simplifies purchasing processes, enhances form downloads, streamlines lead generation, and optimizes user journeys for better engagement.

Connect with Marty Greif:
Website: https://sitetuners.com/
LinkedIn:   / martingreif  
Instagram:   / sitetunerscro  
Facebook:   / sitetunerscro  
Youtube:    / @sitetuners  

#ReputationKing #SearchEngine #OnlineReputation #Ecommerce #SiteTuners #ConversionOptimization