How is multi-club ownership reshaping football?

Whether it’s Manchester City, Chelsea or even Bournemouth, more and more Premier League clubs are sitting as part of multi-club ownership portfolios. But why?

How do multi-club ownership groups work, are they purely about making money, or do they help guarantee success on-the-pitch?

Ayo Akinwolere is joined by Matt Slater for the first of our three-part series in multi-club ownership including Matt speaking with AJ Swoboda, Managing Director in the Americas for consultancy firm Twenty First Group about the role of MCOs within the global game.

00:00:00 Intro
00:00:36 What are MCOs?
00:05:50 Who is AJ Swoboda?
00:08:47 When did MCOs start?
00:12:03 Negatives of an MCO
00:21:40 Who does MCOs well?
00:27:24 MCO trends
00:34:27 MCOs effecting the fans
00:41:10 Conflicts of interests
00:45:35 Coming up in the series
00:48:24 Outro

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